AMZ Masterclass
Build & Scale an Amazon FBA BusinessUsing a Proven System
Whether you're starting from scratch or already selling and looking to scale — this is the exact process I use, with direct guidance and support to help you avoid costly mistakes and move faster.
400+ Students
100+ Training Videos
1:1 Mentorship
Picking the wrong product is the #1 reason people lose money on Amazon
Too many options. No clear criteria. One wrong pick costs months and thousands — bad demand, thin margins, gated category, any of them kills your launch before you sell a unit. And more research alone won't fix it.
That's exactly why we pick your product WITH you — or FOR you. The same system 400+ students have used to launch real Amazon brands across every background and starting point. You're never picking alone.
Proof
Real Results From Students Inside The Program
These results should not be considered typical or guaranteed.
🛠️ OCR Sorting & Marquee Slider Under Construction
The updated, high-revenue-sorted proof display, marquee slider (with 75 student results), and student result interview videos are currently being configured and processed.
Everything Included
What You Get & How It Helps You Build Your Amazon Business
This isn't just information — this is the system, support, and infrastructure you need to learn to build and scale a product on Amazon.
Product Selection &
Validation
Find products with real demand using proven criteria and frameworks
What's included:
- Product selection system & criteria
- Market analysis frameworks
- Product validation breakdowns
- Option for done-for-you product selection
Step-by-Step Launch Process
A clear system from idea →
supplier →
live product
What's included:
- 100+step-by-step training videos
- Supplier outreach & negotiation frameworks
- Shipping & logistics guidance
- Listing creation support
Direct Support &
Guidance
You're not figuring this out alone — get guidance at each step
What's included:
- 1:1 access to me
- Weekly group coaching calls
- Private student community with 350+students
- Ongoing Q& A support
PPC &
Scaling Strategies
Learn how to actually grow your product once it's live
What's included:
- PPC training & strategy (the most in-depth Amazon ad guide)
- Scaling frameworks
- Advanced optimization strategies
Systems,
Tools &
Services
Access the same backend support and infrastructure I use
What's included:
- Freight forwarder connections
- Inspection service
- Sourcing service
- Listing creation service
- Trademark filing service
- Bookkeeping service
- AI support tools
Why Us
What Makes This Different
Most Amazon courses give you information. This gives you a system, support, and someone in your corner at every step.
01
Product Selection Done Right
Instead of guessing,
you'll learn how to identify real opportunities — or have your first product picked using proven criteria.
Get Your Product Selection 02
Direct Access &
Support
You're not doing this alone — get guidance, feedback, and support so you can make the right decisions as you go.
Get direct guidance 03
Step-by-Step System
A clear process from product idea →
supplier →
launch →
scale,
so you're not guessing what to do next.
Claim Your System 04
Launch &
Scale With Strategy
Learn how to actually grow your product once it's live — not just launch and hope it works.
Unlock Amazon Ad guide 05
Tools,
Services &
Backend Support
Access the same resources,
connections,
and support systems used to run and scale real Amazon businesses.
Unlock expert resources 
Who You'll Be Learning From
Who You'll Be Learning From
Luke Basha — Founder, AMZ Masterclass. 7-figure Amazon seller since 2019. Started broke, on a friend's couch, making $13/hour. Within one month of my first launch, I hit $10K/month profitably. Today I run multiple 7-figure brands and have helped 400+ students start and scale their own. The Masterclass is how I do it WITH them not from a Dropbox folder of videos.
Student Stories
Hear From Real Students Inside The Program
These results should not be considered typical or guaranteed.
FAQ
Frequently Asked Questions
Do I need any Amazon experience to start?
No. Experience helps but isn't required — the system works whether you're launching your first product or scaling an existing one.
How much money do I need to launch?
Most students start with around $3,000–$7,000 in capital — enough to cover your first inventory order, basic launch costs, and a small ad budget. The exact number depends on the product you launch (which we help you pick). We walk through your specific situation on your application call.
How much time does this actually take?
Plan on 5–10 hours a week, especially in the first 90 days while you're picking your product, finding suppliers, and getting your first launch ready. After launch, similar hours focused on ads and optimization. You don't need to quit your job — Most of our students started while working full-time.
What makes this different from other Amazon programs?
Most programs hand you a video library and disappear. The AMZ Masterclass is the opposite — we do it WITH you across all 3 levers: product, differentiation, and post-launch. That means a proven product selection system (with the option for me to pick your product FOR you), my team handling sourcing/inspections/listings, the most in-depth Amazon ad guide out there, weekly coaching, and direct message access to me.
What if I want you to pick the product for me?
Yes that's an option in the program. For students who want me to handle product selection personally, I research and select using the same criteria I use for my own brands: market demand, competition, margin, and viability. It takes the guesswork out of the biggest decision in the business.
How fast will I see results?
Timelines vary. Amazon requires upfront work before results show — picking your product, sourcing it, and launching all happen before your first sale. Most students launch their first product within 90–120 days. Some see traction in their first month of selling; others take longer depending on the product, budget, and execution.
Will I really get direct access to you?
Yes. Every student gets a 1:1 call with me, ongoing message access, and weekly group coaching where I'm in the room. This isn't a discord group where you post and hope someone with experience answers. You have me, and you have my team.
Is the Masterclass right for me if I'm already selling on Amazon?
Yes. While most students are first-time sellers, we also work with people stuck at $5K–$50K+/month who can't break through. Usually because their product, ads, or listing aren't optimized. The 3 levers apply at every stage; the leverage just shifts to whichever one is your bottleneck.
Do you have a refund policy?
Customer Satisfaction is our #1 goal. If You're Unhappy With The mentorship For Any Reason, We'll Refund Your Money Back within 7 Days of Enrolling In The Program!
Not Applicable If 20% Of The Course Is Completed Or For Payment Plans & Discount Codes.
Students Who Use Their 1:1 Coaching Call Are Not Eligible For A Refund.
Not Applicable If 20% Of The Course Is Completed Or For Payment Plans & Discount Codes.
Students Who Use Their 1:1 Coaching Call Are Not Eligible For A Refund.